Collection: Rita Row

Rita Row is an independent ethical fashion brand born in June 2013 amid the creative landscape of Figueres, Girona, Spain. The studio navigates the intersection between elevated aesthetics and responsible fashion, meticulously crafting contemporary garments. The name evokes the spirit of the brand’s muse—Rita—a woman who embodies effortless sophistication, refined simplicity, and authentic self-expression. She inhabits a realm where poetic sensibility intertwines with pragmatic elegance.

Rita Row works with The Better Cotton Initiative, an organization that's working with farmers all over the world to improve the natural environment and their livelihoods. Cotton is produced under a set of farm-level standards that cover issues like pesticide use, water use efficiency, and worker health and safety.

Denim is manufactured in Spain with an ozone generator. Ozone washed denim has a significant reduction on the environmental impact. Traditional denim washing processes often involve the use of highly corrosive chemicals, but by instead employing an ozone generator and harnessing its oxidizing properties, indigo is cleaned from denim without the necessity of utilizing harmful substances. Rita Row denim uses 67% less water, 85% less chemicals, and 62% less energy than traditional denim manufacturing.